fresh pet food

Forget kibbles: US sales of fresh pet food are soaring

Fresh Pet Food

Pets are practically family members in many American homes. It is little wonder that fresh pet food has grown in the market as more Americans adopt “clean eating” for themselves. And just like in the human diet industry, there are those in the pet food who think this trend is at least questionable if not bad. 

Certainly pets should not consume human diets. However, science may not have all the answers. We do not have much understanding of the human microbiome. We have less for our pets. The interactions among the near limitless combinations of micronutrients adds yet another dimension. Perhaps we need to give more credibility to what Nature has provided over millennia and less to processed foods that may or may not be supported by evolving science in a few years.

“Just as people have become skeptical of highly processed foods for themselves, they’re looking critically at their pets’ foods as well,” said Amy Zalneraitis, part-owner and chief brand officer of We Feed Raw, a 10-year-old raw food meal plan service based in Maine. “They think: How could something with a shelf life of over year be better than real, fresh food?”

But some veterinarians question the trend. They say established pet food companies like 51-year-old Royal Canin are backed by decades of research, while the verdict is still out on fresh food.

Source: Forget kibbles: US sales of fresh pet food are soaring

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