Health Care Marketing Tips
Among the anti-septic smell and scrub uniforms, we sometimes forget that 80% or more of our health is determined outside clinical practice. For those physicians, nurses, dentists, optometrists, home health agencies, physical therapists, nutritionists, acupuncturists, massage therapists, yoga studios and hundreds more who want to be more involved in patient / client / consumer health, this article offers seven key health care marketing tips from emagine.
Health care consumers have been routinely sacrificing their health and longevity by delaying and avoiding care due to the escalating costs of high-deductible health plans (HDHPs). Miraculously, however, the tides are turning, and we’re witnessing a vital and positive shift in health care consumer behavior with the surge in well-being programs.
Well-being programs, in essence, were designed to establish and reinforce positive behavior change. With the guidance of virtual wellness coaches, biometric screenings, holistic educational resources and incentive options, companies that implement well-being programs often boast decreased health care costs and healthier employees.
As Confucius is credited for having said, “The man who moves a mountain begins by carrying away small stones.” This methodology is equally true for behavior change. Ingraining behavior change that lasts a lifetime is done by creating and reinforcing positive, daily healthy habits in your consumers. Infuse these seven key health care marketing tactics to impact and alter consumer behavior, and remarkable change can follow.
You may also enjoy this article: How to Integrate Health Coach Strategies into the Clinical Space
Our Model
The HealthCare Too model provides for a collaborative holistic care approach to health. We look for articles and knowledge to help consumers and their care teams make holistic health decisions! We appreciate the value of surgery and pharmaceuticals but want to make more paths available for your HealthCare Too.
